Northlander.org is the online persona of Dan Bowling, a web developer living in Missoula, MT.

No More Google Bombing

Just last Friday I gave a presentation to the admissions staff at my university about search engine optimization, and of course I outlined the ever popular Miserable Failure Google Bomb, only to read this weekend that Google announced that it changed its algorithm to remove the common ones. I had to send out an email of retraction of that information, but I am glad Google has improved its search once more.

As far as I can tell, the extent of the algorithm change is minimal, and only affects true Google Bomb search queries. Linked text keywords are still an important aspect of setting up your site for proper placement in search engines.

I highly recomend going over to Google’s webmaster, Matt Cutts’ website. He has a post on the subject of the algorithm change. Most useful are the comments of the post, specifically Matt’s reply to requests on feedback of rank changes.

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